Hip hop clothing brands are nothing new, few however have had the innovation and trendsetting ability found in Apple Bottom Clothing. Officially named Apple Bottoms, the clothing and lifestyle line for women was started in 2003, by St. Louis based rap artist, Nelly alongside friend Ian Kelly and cousin, Yomi Martin.
Vokal, an urban mens line, was created successfully by Nelly earlier in the late 90s while he was building his career as an artist. When his popularity grew, the brands reputation grew and gave Nelly the opportunity to produce a line strictly for women, the Apple Bottoms clothing brand.
Nelly works closely with his team of designers to supervise each pattern. Even though he is not a professional designer himself, he has stated that he considers what he likes to see on a woman when he makes his input. Nelly’s innovative vision ensures each product meets the high standard of Apple Bottom Clothes and also ensures that every woman gets the right fit while looking sexy.
The first products released by the brand was Apple Bottom jeans, but branched off into shirts, outerwear, and shoes. Apple Bottom Clothes was designed to provide urban appeal from its origin, but with the assistance of Apple Bottoms Girl Model search in the United States which was broadcast on VH1, the just for women clothing line captured the attention of women everywhere.
Apple Bottom Jeans are sassy and sexy with detailing of studs, rhinestones and beads. Adding lycra material in the denim wear, causes the Apple Bottom jean to cup and shape a woman’s rear; giving women heightened confidence and sex appeal that the average jean just does not offer. Instead of women working to fit into jeans, Apple Bottoms are designed for women with curvier rears and more ample hips and thighs. The vision behind Apple Bottom clothing has always been to celebrate the curves of women.
The apple shaped pockets gave the Apple Bottom Jean a distinctive signature look, setting it apart from the multitude of other celebrity clothing lines that are on the market. This visionary appeal has helped the brand resonate with women of all shapes, sizes and ethnicities. Apple Bottoms achievement rides in its decision to make each piece of clothing economical without sacrificing quality.
With so much success it wasn’t long before Apple Bottoms diversified with even more options for the urban lifestyle brand. Before long, Apple Bottom clothing for young girls and plus size women was added. Handbags, jewelry, eyewear, scrubs, lingerie, shoes and even a signature fragrance were also added to the line. The urban lifestyle line can be found across the country and online.
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